Comments on: Just-Enough http://www.psfk.com/2008/04/just-enough.html Ideas & Trends Mon, 23 Nov 2009 10:05:51 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Rick Liebling http://www.psfk.com/2008/04/just-enough.html/comment-page-1#comment-13917 Rick Liebling Tue, 22 Apr 2008 13:42:33 +0000 http://www.psfk.com/2008/04/just-enough.html#comment-13917 I'm a big McCracken fan and thought this was a great piece. Despite this continuing onslaught of celebrity culture and hyper-luxury, you do get the feeling that people are starting to take a deep breath and re-evaluate the meaning of luxury. When I think of luxury the two words that come to mind are 'time' and 'quiet'. I think the term 'simple luxury' is already played out, but there will be an ever-growing marketplace for brands that can reposition the concept of luxury to be more attainable and more about a state of being rather than a state of purchasing. I’m a big McCracken fan and thought this was a great piece. Despite this continuing onslaught of celebrity culture and hyper-luxury, you do get the feeling that people are starting to take a deep breath and re-evaluate the meaning of luxury. When I think of luxury the two words that come to mind are ‘time’ and ‘quiet’.

I think the term ’simple luxury’ is already played out, but there will be an ever-growing marketplace for brands that can reposition the concept of luxury to be more attainable and more about a state of being rather than a state of purchasing.

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