Keeping Couples Together: Asda Lets Shoppers Watch Football From Their Shopping Trolley

Keeping Couples Together: Asda Lets Shoppers Watch Football From Their Shopping Trolley
Amanda Gore (PSFK London)
  • 4 april 2008

Brand Republic reports on a new scheme being trialled by UK supermarket chain Asda and mobile network Orange that allows live streaming of football matches to handily kitted-out shopping trolleys equipped with mobile phones. Currently only available in the Wembley store although potentially to be rolled out further soon, the scheme highlights Orange’s deal to be the first mobile operator to offer live coverage of every Barclays Premier league game.

The press release details a report commissioned by Orange to highlight the strain that saturday shopping trips can put on a couple with apparently 30% of men interviewed saying they would finish with their partner for forcing them to go shopping over watching their team play:

Taking your man to the shops could herald the end of a relationship as research published today reveals nearly a third (30%) would finish with their partner for forcing them to go shopping on a Saturday when their favourite game’s on TV.

One in seven British men (14%) put doing the DIY or tidying the garden next on the list of ‘relationship-busting’ chores, with one in ten ranking a forced trip to the in-laws as the quickest way to singledom. Furthermore, 90% revealed they would actually pay to get out of Saturday afternoon chores – so watch out ladies, forcing your man to miss the football has never been so risky.

Steve Wallage, head of sports partnerships, Orange, commented; “We felt we owed it to couples right across Britain to help them out with this age old problem. As we’re the only UK operator to be in this position, we’re glad we can help enhance the shopping experience and make it even more pleasurable for all parties concerned”.

Despite the ridiculously sexist tone, the idea is a good one so kudos to both parties for finally thinking of a way to make the inevitable food shop more entertaining. If only they showed cartoons for the kids too, that would make for a much more peaceful shopping experience.



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