Michael Monello On The Future Of TV

In this out-take from the PSFK Conference New York, Michael Monello of Campfire Media (and producer of The Blair Witch Project) discusses the challenges of trying to reproduce TV shows for the web.

It’s always been about the content. I haven’t been able to sit through an episode of anything on Hulu. The idea of re-purposing the idea of TV into things like Juice, at the end of the day I watch Geek Brief, download it from iTunes, watch it on my iPod. It’s not compelling on my TV. Why, when I can turn on HBO and watch The Wire. I’m not interested in watching 300 on the iPod screen. When I’m in front of my computer, I really want to interact. When we’re developing something over the internet, always stop ourselves and say if what we’re creating can be burned and replicated, we’re not there yet. A show like Lost, the fans spend more time online tearing it apart than actually sitting in front of the TV. That happened because of the style. What about a show that doesn’t exist until the audience pieces it together with tools they have online/.

http://www.campfiremedia.com