April 22, 2008
Book of Joe informs us that the Dubai Metro are offering naming rights to at least 27 stations and a couple of lines as they develop the network in the metropolis. The ad he found in the Economist suggests that the Dubai Metro are encouraging brands to buy up the station names. Interested parties can just email their request here: namingrights@rta.ae !
Inspiration to make things better.
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I would think this would be a natural for Subway.
But really, it would be a shame to just slap your name on the station and be done with it. Can the brand have creative control over the environment of the station? I think there are great possibilities here if you fully maximize the opportunity.
April 22nd, 2008 at 8:32 am