Comments on: Not Enough http://www.psfk.com/2008/04/not-enough.html Ideas & Trends Tue, 24 Nov 2009 03:23:35 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Scott http://www.psfk.com/2008/04/not-enough.html/comment-page-1#comment-13921 Scott Tue, 22 Apr 2008 14:53:07 +0000 http://www.psfk.com/2008/04/not-enough.html#comment-13921 i don't think waiting for the emergence of new brands is the answer. it's like waiting for the government to fix something. we need the emergence of a new consumer. the reason Sbux can get away with a 10% post-consumer cup is because of that picture: we all still pay for it. until, en mass, society turns it's back on many of the easy fixes and comforts that, in turn, are often harmful to our environment and our bodies, nothing will change. this isn't a doomsday message...and I believe it can be done. but there needs to be a change. for instance, i've begun bringing in a mug from home for our likemind events. i know...very small. but it's one less cup. and one less cup is a start. i don’t think waiting for the emergence of new brands is the answer. it’s like waiting for the government to fix something.

we need the emergence of a new consumer. the reason Sbux can get away with a 10% post-consumer cup is because of that picture: we all still pay for it.

until, en mass, society turns it’s back on many of the easy fixes and comforts that, in turn, are often harmful to our environment and our bodies, nothing will change.

this isn’t a doomsday message…and I believe it can be done. but there needs to be a change.

for instance, i’ve begun bringing in a mug from home for our likemind events. i know…very small. but it’s one less cup. and one less cup is a start.

]]> By: Hugh http://www.psfk.com/2008/04/not-enough.html/comment-page-1#comment-13909 Hugh Tue, 22 Apr 2008 09:04:21 +0000 http://www.psfk.com/2008/04/not-enough.html#comment-13909 I think the wider point about whether current companies are doing enough or whether it will require radical change and the emergence of new brands is a hugely important question. We talk of chaotic climate change, planetary pollution, species extinction and the responses are light bulbs, recycling and 5% reductions etc. We need revolution and not evolution. We need a equivalent of what happened in IT in the 80s and 90s (rise of Intel, Microsoft, Google etc) but times ten. We need a new breed of companies to completely change the way we live, work and consume. I think the wider point about whether current companies are doing enough or whether it will require radical change and the emergence of new brands is a hugely important question. We talk of chaotic climate change, planetary pollution, species extinction and the responses are light bulbs, recycling and 5% reductions etc. We need revolution and not evolution. We need a equivalent of what happened in IT in the 80s and 90s (rise of Intel, Microsoft, Google etc) but times ten. We need a new breed of companies to completely change the way we live, work and consume.

]]> By: gabe http://www.psfk.com/2008/04/not-enough.html/comment-page-1#comment-13890 gabe Mon, 21 Apr 2008 22:46:24 +0000 http://www.psfk.com/2008/04/not-enough.html#comment-13890 There's also a very important distinction between "recycled" and "post-consumer recycled", post-consumer being the important distinction. For all we know, the cups have more recycled materials, but they chose to accentuate the post-consumer aspect. There’s also a very important distinction between “recycled” and “post-consumer recycled”, post-consumer being the important distinction. For all we know, the cups have more recycled materials, but they chose to accentuate the post-consumer aspect.

]]> By: Joe Conyers http://www.psfk.com/2008/04/not-enough.html/comment-page-1#comment-13889 Joe Conyers Mon, 21 Apr 2008 22:40:37 +0000 http://www.psfk.com/2008/04/not-enough.html#comment-13889 Actually, its really hard. No one has succeeded to make a coffee cup that is made from 100% recyclable materials. Whoever does will make a fortune. The inside of the cup has to be sealed, withstand high temperatures, last a long time, insulate, and prevent it from burning the person drinking the cup. I recently heard a story about a major media conglomerate executive who was trying to green his company and gave up after a long search. At least this cup does not trick the buyer by just putting 100% recycled! on the sleeve. Joe Conyers Actually, its really hard. No one has succeeded to make a coffee cup that is made from 100% recyclable materials. Whoever does will make a fortune. The inside of the cup has to be sealed, withstand high temperatures, last a long time, insulate, and prevent it from burning the person drinking the cup.

I recently heard a story about a major media conglomerate executive who was trying to green his company and gave up after a long search. At least this cup does not trick the buyer by just putting 100% recycled! on the sleeve.

Joe Conyers

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