Olympics: Do We Burn The Nikes First, Or The Cool Blogs?

Olympics: Do We Burn The Nikes First, Or The Cool Blogs?
Piers Fawkes, PSFK
  • 15 april 2008

As a publisher we know there will always be articles you agree or disagree with but we hope the subjects we choose to write about are picked as a considered decision. We have mentioned before that the ‘cool’ and ‘design’ blogs aren’t making as many considered decisions about their editorial as they ought to and we want to revisit the discussion on the role of these sites and whether they have any responsibility to reflect in their content current sentiment towards not only environmental issues but also socio-political concerns.

Last Wednesday (April 9), the team at PSFK flew to San Francisco on Virgin America and as we took off we watched on the satellite TVs the debacle of the Olympic flame procession in the city we were about to visit. While protesters didn’t cause the mayhem that took place in London and Paris, they certainly won the day in San Francisco by causing one of the most embarrassing Olympic events we could remember.

Only a few days later on Sunday April 13 during our trawl of the RSSes, we found a post about Nike’s new Olympic range on the rather popular and influential NotCot blog. Now we know many of you love NotCot and we will say that Jean Aw does a great job in finding amazing new items to feature on her site – but the posting and celebration of Nike’s Olympic products so close to the Olympic flame protests made us think about the role cool and design blogs have as voices in our global community.

There is already a concern about cool and trends blogs and their celebration of consumption in a time of environmental debate (although sometimes you may not notice it). Now, the emerging question is whether alongside mainstream green-concern, the cool and design blogs need to also consider popular socio-political attitudes in their publishing? What seems to have happened is that in a rush to post content from an ‘exclusive’ Nike press event, NotCot failed to consider any current global sentiment against China, the Olympics and the brands associated with both.

We’re not saying that NotCot and any others shouldn’t write about Olympic associated products but if they’re going to fawn over a shiny pair of riding boots, then do so with a considered decision that you’re going against shared attitudes of many of your readers.

Thoughts and comments?

(Jean Aw of NotCot declined to answer our questions about this subject)


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Dustin Callif

Interactive Storytelling

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.