Paul Budnitz On Following Trends

In the Spring 08 Antenna Magazine, Lauren Silagy interviews Kidrobot founder Paul Budnitz. In it Budnitz explains how he launched the designer toy company, his approach to working with artists and how he tries not to to follow trends. It’s well worth a read – there are a couple of choice quotes.

On whether he collects anything else aside from toys:

“I’m actually not a collector. The whole idea of Kidrobot is not to collect and keep, but to create almost like a river. What’s flowing through our stores has its own momentum.”

On whether adults fascination with toys is a fad:

“After six years now, I don’t [see it as a fad]. Kidrobot clothing, for example, is super-bright colors and it’s supposed to be like as if you were becoming a toy – that’s kind of the whole vibe behind it. It’s being worn by all kinds of different people…. I feel like we’re trend proof because we’re not trendy people. We’re not following anything. Again, we’re just trying to make everything beautiful.”

Antenna Magazine
Paul Budnitz