April 21, 2008
Ricky Van Veen On The Future Of TV
In this out-take from the PSFK Conference New York 2008, CollegeHumor.com founder Ricky Van Veen explains the challenges that lie ahead for the online content business including the barriers that make it difficult for advertising and talent to migrate from TV to the web.
Transcriber Notes:
When will the internet be the end game for content creators? When will they collide? Depends on 2 key factors. The migration of advertising budgets, and big talent. Most haven’t figured out how to monetize video, and big talent isn’t going to get paid until they figure it out. The ad budgets aren’t there yet. Won’t be for a few more years but it’ll happen eventually, and recession won’t speed it up. When they do come, big stars will join high school kids with video cameras, and it will be easier to get their material seen. Access to national stage is important but shouldn’t overshadow the brand. Then the internet will not only be a place to create stars, but a place to retain them. Websites without brand and talent will find it hard to keep up with those who have it. Because of the vast information generated on line – TV and film will be complimentary to them, not replaced by it. Everything is going to convert, just as kids now can’t tell the difference between cable and network TV. When that happens we expect CollegeHumor to be a brand they recognize one way or the other.
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