Rob Kalin of Etsy On Making A Purchase Feel Like Getting A Gift

In this out-take from the PSFK Conference New York 08, founder Rob Kalin explains why buying through Etsy is like receiving a gift.

Etsy.com

Transcriber Notes:

Etsy was literally born on the web. We take these things for granted. We don’t see them as something new. The human to human side of buying something on Etsy – even if you buy something it feels like gift. It comes with a handwritten note. There’s emoting magic about what you get. You are what you buy and what you surround yourself with and it’s a connection you made on line. It wasn’t just a virtual connection, it was a real connection.