April 21, 2008
Rob Kalin of Etsy On Making A Purchase Feel Like Getting A Gift
In this out-take from the PSFK Conference New York 08, founder Rob Kalin explains why buying through Etsy is like receiving a gift.
Transcriber Notes:
Etsy was literally born on the web. We take these things for granted. We don’t see them as something new. The human to human side of buying something on Etsy – even if you buy something it feels like gift. It comes with a handwritten note. There’s emoting magic about what you get. You are what you buy and what you surround yourself with and it’s a connection you made on line. It wasn’t just a virtual connection, it was a real connection.
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