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Social Networking With Saturn

Saturn drivers, employees, fans and enthusiasts now have a dedicated social networking site called ImSaturn. Members can create their own blogs, join...

Dave Pinter
Dave Pinter on April 23, 2008. @DavePinter

Saturn drivers, employees, fans and enthusiasts now have a dedicated social networking site called ImSaturn. Members can create their own blogs, join groups, post photos and videos. GM created the site responding to the younger buyer demographic Saturn attracts. The site gives GM a place to offer news and exclusive content related to the brand to existing and potential customers. The site has already offered free t-shirts to the first 400 members who joined.

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Dave Pinter

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Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news plus NYC culture. Dave is also a New York based concept designer.

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