Saturn drivers, employees, fans and enthusiasts now have a dedicated social networking site called ImSaturn. Members can create their own blogs, join groups, post photos and videos. GM created the site responding to the younger buyer demographic Saturn attracts. The site gives GM a place to offer news and exclusive content related to the brand to existing and potential customers. The site has already offered free t-shirts to the first 400 members who joined.
Social Networking With Saturn
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April 23, 2008
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Since this is supposed to be an inclusive community, shouldn’t it have been called weareSaturn? The NY Times recently did a story on all the ‘my’ websites (MySpace, MySimon, MyYahoo!, etc.). I did a post:
http://eyecube.wordpress.com/2008/04/22/forget-my-the-web-prefix-of-the-future-will-be-our/
suggesting marketers need to move towards prefixes like ‘we’, ‘us’ & ‘our’.
April 23rd, 2008 at 8:53 am