April 1, 2008

T-Mobile Threatens Blog Over Use Of Magenta

by Piers Fawkes in Telecom, Advertising & Branding

Tech blog Engadget reports that they’ve been approached my Deutsche Telekom, owners of the T-Mobile brand, and asked them to stop using magenta in the logo of their telecom off-shoot ‘Engadget Mobile. They’ve published the letter and this handy chart to help readers and the telecom industry understand the subtle differences between a mobile tech company and a mobile tech blog.

Deutsche Telekom Engadget Mobile
Cellphone carrier Yep No
Distributor of telecom equipment Yep No
Likely to be mistaken for T-Mobile / Deutsch Telekom We certainly hope so No
Former state-owned monopoly Yep No
Has something against US 3G Apparently No
Has more than five friends Might not anymore Yep

Deutsche Telekom / T-Mobile demands Engadget Mobile discontinue using the color magenta - Engadget

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One Response to “T-Mobile Threatens Blog Over Use Of Magenta”

  1. Deutsche Telekom has made claims in other regions aswell. In the Netherlands the Lava design group put up a protest site called “Free Magenta” with collected quotes and artworks agains the company’s policy:

    http://www.freemagenta.nl/?page_id=121

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