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T-Mobile Threatens Blog Over Use Of Magenta

T-Mobile Threatens Blog Over Use Of Magenta

By Piers Fawkes on April 1, 2008

Tech blog Engadget reports that they’ve been approached my Deutsche Telekom, owners of the T-Mobile brand, and asked them to stop using magenta in the logo of their telecom off-shoot ‘Engadget Mobile. They’ve published the letter and this handy chart to help readers and the telecom industry understand the subtle differences between a mobile tech company and a mobile tech blog.

Deutsche Telekom Engadget Mobile
Cellphone carrier Yep No
Distributor of telecom equipment Yep No
Likely to be mistaken for T-Mobile / Deutsch Telekom We certainly hope so No
Former state-owned monopoly Yep No
Has something against US 3G Apparently No
Has more than five friends Might not anymore Yep

Deutsche Telekom / T-Mobile demands Engadget Mobile discontinue using the color magenta – Engadget

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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