The Importance Of Play

Ed Cotton over at Influx Insights caught what seems to have been a very interesting and inspiring talk by Matt Jones who left Nokia to set up traveler-connecter site Dopplr. During his time at Nokia they looked at the concept and importance of Play in product and brand, and he brought this with him to his start-up. Ed reports:

[Jones] suggests that most people don’t take play seriously, but play is the best way people learn and is all around us. It’s the thing that can make experiences sticky and compelling if you know how to use it right. He had some nice examples:

* The Prius dashboard “makes MPG, the new high score”

* Dopplr’s brand identity that is personalized for each user and changes as their behavior changes

* Playfulness in copy on Dopplr- “July, no trips, we envy you.”

Influx Insights