Alife has been a constant source of innovation ever since they opened their first store (years ago) in New York. Many modern practices in retail, streetwear, sneakers and collaborative design can trace a direct lineage back to concepts Alife pioneered. Inquiringmind has a great interview with the three founders about how they do what they do.
Advice from Alife:
“Have fun with this and not follow any trends that are going on. We want to keep people excited and give them things to look foreword to. That’s pretty much it.”