April 14, 2008
Unlike City Guides
Unlike, a bunch of creatives and marketing heads, have joined forces to publish a series of online city guides. First up is their Berlin guide which will be followed by Los Angeles, Barcelona, Vienna, Capetown, Shanghai and Tokyo.
With their sites Unlike aims to provide the “definitive city guide for the mobile generation”. While this may not be the reinvention of the city guide yet, their Berlin guide already comes with nifty features: customised tours can be shared online and viewed on your iphone or ipod Touch, and most of all an unobstrusive integration of Google maps. “My location” showcases the most interesting spots within a custom range.
So far two curated guides showcasing their heme-based tours of Berlin have been compiled by Graft architects and Mary Scherpe from Stil in Berlin.
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