Vice Magazine Global Trend Report ’08

Vice Magazine Global Trend Report ’08
Orli Sharaby
  • 28 april 2008

Vice Magazine has released their global trend report for 2008, and PSFK thought it would be a fun idea to do a little comparison with last year’s report, which we covered back in February 07.


2007: Ecstasy and ketamine are really big again because London coke is so bad and expensive. This means girls are starting to wear white oversize Katherine Hamnett shirts that say “Love” in big bold black print, accessorised with eight-hole Dr. Martens and leggings.

2008: These young ladies all go to live shows at Rough Trade stores and carry tote bags. The overriding look is a cartoonish imbalance between tiny, skinny, Lycra-clad legs and huge bomber jackets. This lack of proportion can be evened out with the careful application of fucking massive loose-laced Docs.


2007: Boys here are really hairy lately. A good rule of thumb is shave on Monday and let it grow until Saturday, when it will be perfect. We’re also beginning to see long, chin-length locks a lot more often. Also still hanging on, but probably on the way out soon, are old men’s hats like fedoras, trilbies, and bee-bops. Jeans are mostly dark, raw denim and skinny.

2008: Do you skate and listen to Children of Bodom? Then we guarantee you have a lifetime supply of plaid shirts and plaid jackets in your closet. Guys like this are always surrounded by a crew of nicely groomed male “fans” who either work at Opening Ceremony or desperately try to look like they do.

TOKYO Girls:

2007: The girls have been wearing a lot of high, thick heels or wedges with skinny jeans or overalls. Either that, or brightly colored skirts and leggings, like our model here. Go for a thin V-neck top with a small and cute single-diamond necklace.

2008: Compared to the boys, girls are practically funereal, with tons of black, gray, and white and just a hint of color. Bagginess is a big factor for girls, like Ayaka here in a huge men’s Gap sweatshirt worn like a dress, with a big scarf thrown around her neck loosely to emphasize the bagginess. Leggings and engineer boots tighten the bottom half, getting a good loose vs. tight balance.

Vice Magazine Global Trend Report 2008

Vice Magazine Global Trend Report 2007


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Work

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology october 21, 2016

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.