menu

Warning: Airbrushing Kills

Warning: Airbrushing Kills
Advertising
Orli Sharaby
  • 2 april 2008

There’s been a good amount of controversy in recent years over standards of beauty portrayed (and fetishized) in the fashion & marketing industries. From the skeletally thin models on Fashion Week runways, to the Dove/Axe controversy, there’s no shortage of buzz about how popular media can often negatively affect the body image and self-confidence of young women. But very little has actually been done about the issue besides the occasional rant in the blogosphere.

Now WWD reports that the British Fashion Council may be working with London magazine editors to put a warning label on airbrushed photographs. Citing the fact that airbrushed images in fashion photography (and advertisements, we might add), play a major role in perpetuating an “unachievable aesthetic,” several groups are working together to assess options for dealing with what’s become a pretty grave societal problem.

In December, the BFC [British Fashion Council] said it wrote to the PPA [Periodic Publishers Association], the British Society of Magazine Editors and the Advertising Association in the U.K. to suggest what the BFC calls “a voluntary code covering the use of digital manipulation [in photography].” A BFC spokeswoman said Tuesday that no guidelines had been drawn up governing the magazines’ use of airbrushing. She suggested that rather than limiting magazines’ use of digital manipulation, publications could instead be asked to declare if an image had been altered.

Could this turn into another case of overregulation like the FCC on primetime television? Or is it a necessary step to combat a real – and growing – issue in the media?

WWD: Picture Imperfect

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Deena Varshavskaya

Retail, Mobile, Social

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 29, 2016

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.