Comments on: Warning: Airbrushing Kills

By: The Anon One

The Anon One — Tue, 29 Apr 2008 02:00:25 +0000

Something the Media needs to sort out..

Just need to take a look at Women today in British Society, its just disgraceful and a Joke. People living in a Fairy World completely lost all touch from Reality..

By: gentrifier

gentrifier — Tue, 08 Apr 2008 17:42:29 +0000

As well meaning as the British fashion council sounds, pretty much nothing real will be done to stop the proliferation of photoshopped images as long as they (the images) prove to be a good selling tool for advertising consumer products. Brands and companies have a large amount invested in presenting a certain female “ideal” which require a lot of personal capital to obtain- ie photoshopped images make people think they can look like these models if they buy expensive shit they don’t need. This is not new news in anyway, but really the whole way marketing targets women would have to change before anything really got done. Photoshopping models into oblivion is a symptom of our cultures emphasis on unrealistic beauty standards and desire for materialistic goods- not the cause.

By: Dale

Dale — Sat, 05 Apr 2008 06:45:45 +0000

Wygle… how much counts as photoshopping? ANY TIME PHOTOSHOP IS USED PERHAPS??? Maybe all that’s missing, or what’s next, is a software that can easily show the original/authentic document enabling any alterations to be seen. A wish list product that’s so super savvy and easy to use… shareware to give people a sense of media trickery… pop the balloon of fantasy.

By: Hey Art Directors? You May Not Be Airbrushing Much Longer « Agency Spy

Hey Art Directors? You May Not Be Airbrushing Much Longer « Agency Spy — Thu, 03 Apr 2008 23:24:30 +0000

[...] [source] Posted by superspy Filed in Agencies [...]

By: Buddha

Buddha — Thu, 03 Apr 2008 16:36:26 +0000

Wygle well said.

The glamour industry and marketers forget that the pressure cooker that they are creating will destroy someone within their family and friends too.

It would be great if we all could stand up and say I am going to be responsible but in real world that doesnt happen, hence some amount of regulation is required.

Atleast a warning that this is not a true life image and has been altered (how much is not the point here).

By: Wygle

Wygle — Thu, 03 Apr 2008 14:40:17 +0000

The real issue at stake here is labeling photographs. How much touch up work and manipulation counts as “photoshopping?” For me, the bigger realm of photography having to be labeled in media is the issue at stake. How many war photographs are touched up with photoshop to make situations seem more dire or violent? I would love to know honestly, if a photo was accurate or skewed. I just can not imagine the media stopping their practice of sensationalizing images to attract readership and manipulation of historical events for financial gain.

By: Orli

Orli — Thu, 03 Apr 2008 12:25:54 +0000

I think that’s exactly my point: lots of people studying the issue, lots of people talking about it (true, for years and years), but still not much action. And lately, I do think that the rants are hitting the mainstream more prominently – moving from college campuses into mainstream popular culture

By: LP

LP — Thu, 03 Apr 2008 11:28:18 +0000

“But very little has actually been done about the issue besides the occasional rant in the blogosphere”

Actually, a lot of academic work has been issued on the subject since the 1970s. There have been rants going on on campuses for a good 30+ years about the portrayal of women in “glamour” magazines with students studying every aspect from the fashion spreads to the advertisements.