Comments on: Breathing Life Back into Ghost Brands http://www.psfk.com/2008/05/11223.html Good Ideas Report Fri, 19 Mar 2010 04:10:29 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: MaximumCMO » Blog Archive » Ghost Brand Naming Haunts Hard Times: branding, creative branding, strategic branding, interactive marketing http://www.psfk.com/2008/05/11223.html/comment-page-1#comment-97479 MaximumCMO » Blog Archive » Ghost Brand Naming Haunts Hard Times: branding, creative branding, strategic branding, interactive marketing Sat, 23 Aug 2008 03:51:23 +0000 http://www.psfk.com/2008/05/11223.html#comment-97479 [...] haunted by ghost brand names that often tend to reappear during economic downturns, or so says the New York [...] [...] haunted by ghost brand names that often tend to reappear during economic downturns, or so says the New York [...]

]]> By: Maria http://www.psfk.com/2008/05/11223.html/comment-page-1#comment-14617 Maria Thu, 22 May 2008 13:32:23 +0000 http://www.psfk.com/2008/05/11223.html#comment-14617 I think nostalgia for brands is fascinating especially because we've all experienced it. I think nostalgia for brands is fascinating especially because we’ve all experienced it.

]]> By: Chungaiz http://www.psfk.com/2008/05/11223.html/comment-page-1#comment-14613 Chungaiz Thu, 22 May 2008 09:39:08 +0000 http://www.psfk.com/2008/05/11223.html#comment-14613 I guess the re-emergence of Wispa in the UK shows that with a bit of marketing Voodoo you can bring back to life a dead brand, so long as the collective consumer memory still shows fondness for it. I guess the re-emergence of Wispa in the UK shows that with a bit of marketing Voodoo you can bring back to life a dead brand, so long as the collective consumer memory still shows fondness for it.

]]> By: Gladys http://www.psfk.com/2008/05/11223.html/comment-page-1#comment-14605 Gladys Thu, 22 May 2008 01:12:51 +0000 http://www.psfk.com/2008/05/11223.html#comment-14605 Anybody remember the shampoo Gee, Your Hair Smells Terrific? http://www.steinsquared.com/weblog/images/shamp.jpg Anybody remember the shampoo Gee, Your Hair Smells Terrific?

http://www.steinsquared.com/weblog/images/shamp.jpg

]]> By: Carly http://www.psfk.com/2008/05/11223.html/comment-page-1#comment-14603 Carly Thu, 22 May 2008 00:56:31 +0000 http://www.psfk.com/2008/05/11223.html#comment-14603 Good post. Good post.

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