15 Year Old Russian’s Plastinina Boutique Launches In SoHo

This Friday saw the launch of a new empire for 15 year old Russian fashion Czarina Kira Plastinina as she opens her first US store in New Yorks trendy Soho area. Plastinina, who currently owns 40 stores in Russia, the Ukraine and Kazakhstan, was on hand with her Millionaire Wimm-Bill-Dan co-founder father to inaugurate the store and greet the press. Decked out in her own designs, Plastinina looked every bit the part of a Princess, with her white track suited father (cell phone in hand) as the dutiful king.

Though originally made possible through funding by her father, the Kira Plastinina line is now a multimillion-dollar franchise with more US stores opening on the west coast later this month. The stores interiors are reminiscent of the inside of a young girls room, with the second floor of the New York flagship actually housing a Queen size bed adorned with zebra fur and hot pink pillows. The walls, which are decorated with unfortunate images of Plastinina’s muse Paris Hilton, are also painted with tradition Russian textiles- in hot pink and silver. The clothing itself could be described as young and flashy looking, with nylon jumpsuits and lycra dresses priced reasonable enough to afford with a weekly allowance and perfect for a night out on the town in Moscow or LA.

In addition to clothing and accessories, the store also contains a series of Kira Plastinina chocolate bars as part of a collaboration with confectionary titan Dylan’s Candy bar. On hand to document your shopping experience, the store has even installed a photobooth and video recorder where you can take pictures, make a short film, or give your congrats to Kira.

While many have doubted how successful a line of uber-girlie clothing targeting tweens will be in a market already saturated with competitors such as Forever 21, Delia’s, and H&M, if the line of people crowding the register within hours of the stores opening are any indicator the American fashion market may be in for a new cold war.

Address: 594 Broadway, NYC

Contributed by Laura Feinstein