In a piece on the Huffington Post, Arianna Huffington published her thoughts on the how the online news revolution is altering the media landscape. She says that ‘Big Media’ isn’t dead and that it will actually be saved by adopting to the passion and immediacy of the blogging. It’s time, she suggests, that old media takes on a hybrid future:
Just as Old Media players are embracing the ways of the New Media, some in the New Media are beginning to perform some of the key functions formerly reserved for the media establishment — namely breaking major news stories and offering original reporting.
Equally exciting is the fact that technology will continue to give readers more and more control over what kind of information they get, and how that information will be presented. The days of publishing pooh-bahs dictating what is important and what is not are over. And thank goodness. Because the big question has always been: what page will today’s real front page story actually appear on? As the legendary journalist I.F. Stone once said of the Washington Post: it’s a particularly exciting paper to read because “you never know on what page you will find a page-one story.”
[Img Ref]
Facebook
Twitter
Digg
Reddit
StumbleUpon
The access we have to new media and information (i.e. Digg, Newsvine, etc.) is certainly exciting. But, as with most things, with freedom comes responsibility. As marketers we will (hopefully!) prioritize the auditing of online media—just as we do with print. Without some form of auditing, media buyers can easily blow entire ad budgets on shiny websites with inflated metrics. Our team just built http://www.buysafemedia.com and I think it has some useful information on the subject of media auditing. Check it out.
May 28th, 2008 at 11:08 am