http://www.psfk.com/2008/05/arianna-how-online-news-is-changing-media.html Ideas & Trends Wed, 25 Nov 2009 05:15:58 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.psfk.com/2008/05/arianna-how-online-news-is-changing-media.html/comment-page-1#comment-14834 Amanda Scriver Wed, 28 May 2008 16:08:17 +0000 http://www.psfk.com/2008/05/arianna-how-online-news-is-changing-media.html#comment-14834 The access we have to new media and information (i.e. Digg, Newsvine, etc.) is certainly exciting. But, as with most things, with freedom comes responsibility. As marketers we will (hopefully!) prioritize the auditing of online media—just as we do with print. Without some form of auditing, media buyers can easily blow entire ad budgets on shiny websites with inflated metrics. Our team just built www.buysafemedia.com and I think it has some useful information on the subject of media auditing. Check it out. The access we have to new media and information (i.e. Digg, Newsvine, etc.) is certainly exciting. But, as with most things, with freedom comes responsibility. As marketers we will (hopefully!) prioritize the auditing of online media—just as we do with print. Without some form of auditing, media buyers can easily blow entire ad budgets on shiny websites with inflated metrics. Our team just built http://www.buysafemedia.com and I think it has some useful information on the subject of media auditing. Check it out.

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