Laura Weir from Drapers Record tells us that Ironic (sorry, Iconic) brand Biba’s main licencee Biba International has gone into administration. Is PSFK surprised? Here’s a snapshot of what we wrote two years ago when they relaunched: “[A] cynical attempt to jump start a major fashion brand off the back of a past ICON? See […]

Laura Weir from Drapers Record tells us that Ironic (sorry, Iconic) brand Biba’s main licencee Biba International has gone into administration. Is PSFK surprised? Here’s a snapshot of what we wrote two years ago when they relaunched:

“[A] cynical attempt to jump start a major fashion brand off the back of a past ICON? See Norman Hartnell, Hardy Amis or Asprey if you want proof that this idea should be a dead lemming.”

Zietgeist is a hard thing to re-capture, some things should just be let be.

[via Drapers]

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