Biba Goes POP!

Simon King, London Denim

Laura Weir from Drapers Record tells us that Ironic (sorry, Iconic) brand Biba’s main licencee Biba International has gone into administration. Is PSFK surprised? Here’s a snapshot of what we wrote two years ago when they relaunched:

“[A] cynical attempt to jump start a major fashion brand off the back of a past ICON? See Norman Hartnell, Hardy Amis or Asprey if you want proof that this idea should be a dead lemming.”

Zietgeist is a hard thing to re-capture, some things should just be let be.

[via Drapers]

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