Blue Is The New Green

Within the sustainability arena, energy use and carbon emissions have been in the spotlight for a long time, however the next big trend to hit the agenda is an increasing focus on water. Already most companies’ CSR reports will have a section pointing to their policies or stance on water issues, but in the future […]

So water is the new thing to top the sustainability agenda and will be the driving force behind consumer thinking and behaviour over the next few months if not years. Of course the message is not to forget about issues like carbon, but just to include water as important too. As futurist Marion Salzman says, “the era of apparently limitless clean water supplies is ending, and I think clean water is going to be the big eco debate of this year.”

Try using these water calculators to work out your own ‘hydro’ footprint…

Contributed by Clownfish