menu

Can Muji Win Americans Over?

Can Muji Win Americans Over?
Advertising
Joel Horowitz
  • 12 may 2008

Japan Today reports how the Japanese stationary, furniture and houseware retailer Muji, will be opening 30-40 stores across the States in the next few years. For a brand that’s been popular with New York City-based MOMA goers for years, Muji introduced it’s first store to NYC’s Soho this past November, and will open its flagship store in Times Square in less than a month.

So far in New York City, Muji has enjoyed a good start. The MoMa Design Store has lent prestige to Muji’s name by carrying its products alongside those of world-class artists and designers, such as Charles Eames and Isamu Noguchi. Thanks to the design-conscious consumers of New York, Muji’s SoHo store has quickly become profitable.

If Muji’s goal is to become a niche brand targeting trendy urbanites, it is well on its way.

Azami, however, emphasized that that was not the company’s aim. ‘‘I don’t want to just be accepted by design-conscious people or people who like Asian tastes…I want Muji to be accepted as a generic brand,’’ he said.

Japan Today: Will Muji, no brand, catch on in US?

[via Jeansnow]

+#advertising
+#retail
+Advertising
+Asia
+cities
+Design
+japan
+Retail
+US
+USA
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Luxury january 20, 2017
Cities january 20, 2017
No search results found.