Ikea Invades Not Only NYC, but The Sims Game Too

As any marketer knows, it gets harder to “reach” consumers as media intake becomes more and more fragmented each year. And if you can’t make the people pay attention to the messages you’re blaring at them in the form of billboards and TV commercials, the next logical step is to pervade platforms where they are paying attention, and try to do it as inconspicuously as possible. Back in TV’s heyday, that meant product placement. And, it turns out things aren’t so different today.

DVice reports:

Last year our friends The Sims got a trendy H&M wardrobe upgrade, but let’s face it, their home decorating style was still a bit on the generic side. Now you can give it a stylish Ikea makeover thanks to a new plug in for Sims2 created by the Swedish home furnishings giant. The Ikea Home Stuff pack includes bookcases, sofas, chairs, beds, wall art, lighting, and a bunch of other goodies that will allow you to endow your Sims house with the trendy, although slightly familiar looking, Ikea style

(PS – How many of you own that couch?)