Oxfam follows Goodwill, Opens Upscale London Boutique

Oxfam follows Goodwill, Opens Upscale London Boutique
Orli Sharaby
  • 14 may 2008

On the footsteps of Goodwill’s boutique clothing line William Good, which announced its launch late last year, Oxfam has just opened up an upscale shop of its own in the Westbourne Grove area of London. Following a very similar model as William Good, the Oxfam shop will offer mostly secondhand designer clothing, some of which has been snipped, sewed, beaded and bedazzled to create one-of-a-kind items. The clothes will retail for a significantly higher price than traditional Oxfam thrift store pieces. Jane Shepherdson, formerly of Topshop, is heading up the creative direction of the new boutique.

Indie London fashion blogger Stylebubble explains:

Oxfam is a type of thrift store in the UK and whilst they have dabbled in the high-fashion stakes before by having the Traid off-shoot stores, this chain of boutiques (they hope to have 250 in the UK…) is an entirely different kettle of fish altogether. Whilst it still sells donated goods, we’re talking designer threads that are have been £££ racked up (Miu Miu skirt at £50, Stella McCartney Jacket at £90…). In addition, you have Fair Trade labels like People Tree and Kazuri, and labels that specialise in fabric recycling like Junky Styling and Kitty Cooper Shoes. Continuing, the recyling theme, London School of Fashion students and other up and coming designers have been asked to use unsold Oxfam stock to make some unique one-off pieces for sale in the boutique and even the volunteers at Oxfam are getting stuck in and making clothes too for sale. So all in all, not your average charity shop and naturally those prices reflect that.

Oxfam boutique’s website


Why The Apple Watch Is Taking Foot In The Restaurant Industry

AI Today

Film Touchingly Portrays The Challenge Of Relying On AI To Combat Loneliness

Director David Wilson takes viewers on a journey of the benefits and ultimate deficiencies of replacing human interaction with robots

Travel Today

Delta Lets Flyers Track Their Luggage From The Airplane To The Airport

The airline's new app allows customers to see exactly where their baggage is throughout their journey


Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Gaming & Play Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Children Yesterday

IKEA Is Letting Kids Design Its New Line Of Toys

The products are taken from fanciful drawings that showcase the imagination of those who use it most

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Retail Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

No search results found.