May 19, 2008

PSFK Conference San Francisco - Latest On Agenda
Here is where we are up to on the agenda for PSFK Conference San Francisco. There are still a couple of gaps but we’re gently filling them with the right inspirational as it all comes together. As you know, the morning of our events are about trends and inspiration and the afternoons are about creative ideas.
Shape The World
Chris Riley (Apple) explains how three Bay Area residents have shaped his world.
Trends-Should You Care?
Ed Cotton (BSSP/Influx Insights) explains why trends and inspiration matter - and how you can judge and use them.
Look & Feel
Lead Experience Designers from Critical Mass (David Armano), Virgin America (Charles Ogilvie) and Facebook (tbc) present and discuss their approach to interface and interaction.
Using It
How can companies and organizations leverage social media to enhance consumer dialog, evolve product offering and improve sales. Bootstrapping expert George Parker (author) will lead a discussion with leading marketing innovators Adrian Ho (Zeus Jones), Mark Lewis (DDB) and Rohit Bhargava (Ogilvy 360 Digital Influence).
When Words Are Not Enough
Using experience design to enhance communications, George Murphy (Modo-Group) and John Pollard (Microsoft) describe how environments and technology helped consumers connect with the brand.
Method: Building A Belief Brand
Founder Eric Ryan (Method) describes the journey he took with his company.
Consumer+Connection+Conversion=Thoughtful Change
Jean-Marie Shields (Starbucks) explains that the future will embrace brands that connect with consumers by converting ideas into Thoughtful Change.
Tickets are now on sale for $350 here.






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