As an encore to their Reebok partnership earlier this year, Kool-Aid is moving its urban focus to a new partnership with hit reality TV star and original member of Run-D.M.C., Joseph Simmons (aka Rev Run). The collaboration aims to showcase the drink’s four new reformulated products and one new product that meet the company’s “better-for-you Sensible Solution guidelines” – essentially reducing the sugar content of the drinks.
The partnership will build 24 playgrounds nationwide to support the idea of a healthier, more active urban community. The promo will also involve KaBoom!, a non-profit organization creating local areas for kids to play.
[via ProHipHop]
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RUN DMC were the first rap group I heard and fell in love with. Obsessed.
More skillz in their little fingers than the nonsense you here today. I also remember when it was all fields etc.
Peter Piper: http://youtube.com/watch?v=qLWznkxEEN4
May 29th, 2008 at 7:28 am
RUN DMC were the first rap group I heard and fell in love with. Obsessed.
More skillz in their little fingers than the nonsense you hear today. I also remember when it was all fields etc.
Peter Piper: http://youtube.com/watch?v=qLWznkxEEN4
May 29th, 2008 at 7:29 am