May 28, 2008
Rev Run : The New Kool-Aid Man
As an encore to their Reebok partnership earlier this year, Kool-Aid is moving its urban focus to a new partnership with hit reality TV star and original member of Run-D.M.C., Joseph Simmons (aka Rev Run). The collaboration aims to showcase the drink’s four new reformulated products and one new product that meet the company’s “better-for-you Sensible Solution guidelines” - essentially reducing the sugar content of the drinks.
The partnership will build 24 playgrounds nationwide to support the idea of a healthier, more active urban community. The promo will also involve KaBoom!, a non-profit organization creating local areas for kids to play.
[via ProHipHop]
Article Link | 
| Email This | Print This Post |
2 Responses to “Rev Run : The New Kool-Aid Man”
Posted from: 72.225.160.34
May 29th, 2008 at 7:28 am
Posted from: 72.225.160.34
May 29th, 2008 at 7:29 am
Leave a Comment