Rev Run : The New Kool-Aid Man
As an encore to their Reebok partnership earlier this year, Kool-Aid is moving its urban focus to a new partnership with hit reality TV star and original member of Run-D.M.C., Joseph Simmons (aka Rev Run). The collaboration aims to showcase the drink’s four new reformulated products and one new product that meet the company’s “better-for-you Sensible Solution guidelines” – essentially reducing the sugar content of the drinks.
The partnership will build 24 playgrounds nationwide to support the idea of a healthier, more active urban community. The promo will also involve KaBoom!, a non-profit organization creating local areas for kids to play.
[via ProHipHop]
Recent Articles By KatieSherman 
Katie Sherman is a NY-based freelance writer. After years multi-tasking at downtown ad agencies, she’s recently returned from a European backpacking sabbatical. During the day she works as a Copywriter in Soho. In the off-hours she concentrates on analyzing social/ cultural trends, business innovation and local entertainment. Her work has been published on Psfk.com, CoolBusinessIdeas.com, EatDrinkSleepny.com and Glamourite.com. Katie is a graduate of Elon University in NC and holds a BA in Corporate Communication. Not to mention the coveted 12th place ranking in the ‘97 National USACRS (Junior Olympic Figure Roller Skating) Championships. Glory days.
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| TOPICS: | Food & Drink, Health & Wellness, Youth |
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