June 25, 2008
Bradesco’s Online and Offline Tribute to Japanese Culture in Brazil
Few people know that Brazil is home to the largest Japanese population outside of Japan. This helps explain why Bradesco, one of Brazil’s largest banks, went as far as migrating to Second Life to celebrate 100 years of Japanese immigration to Brazil, marked by the arrival of the first vessel from Japan, the Kasato Maru, in 1908. Throughout the month of June, Bradesco’s “island” will be host to a myriad of cultural elements from Japan, including unique colors, architecture, vegetation and sounds.
Bradesco’s offline Cultural Center will also be stage to other activities celebrating the Centennial. With a programme focusing on Japanese culture, technology, art, and the environment, it will portray Japan’s society, history and influences on the Western world. All the activities taking place in the real world will also be broadcast in Second Life.
[via Consumido Moderno]
- Contributed by Mandalah
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