The traffic and pollution problems of large urban centers in Latin America are not news to anyone. But new roads and infrastructure alone will not eradicate these problems; they’ll merely prolong them. According to local traffic authorities in São Paulo, Brazil, an average of less than 1.5 persons occupy each vehicle. It has become clear that citizens need to change their daily habits.
In order to stimulate a change in behavior, the government of the State of São Paulo has created the “Carpooling Effort” campaign which aims to create databases in schools, buildings, neighborhoods and workplaces documenting and matching the addresses and itineraries of people interested in getting and/or giving rides.
The idea is to get a higher ratio of people per vehicle, reducing the number of cars on the streets and allowing for cleaner air. Interestingly enough, companies who have already adhered to the initiative indicate that in addition to these obvious benefits, participants have also forged new friendships while saving time and money.
Contributed by Mandalah – PSFK’s partner in São Paulo