Crest Hardware, a 50-year-old family operated business in Williamsburg, Brooklyn kicked off their annual in-store art show this past weekend. Inviting artists from the community to submit hardware inspired pieces of art, the show is a ‘mix of commerce and art’ that places submitted pieces throughout the store – seamlessly integrating them on the shelves with other products.
Lured by creative art, live bands, and free beer, the opening reception on Saturday had a great turn out.
According to Joseph Franquinha, co-curator and manager of Crest Hardware:
The Crest Hardware Art Show is a real down to earth experience appealing to a broad range of people that live in the community. The ideas and concepts in the show are rendered on a silly and theatrical level allowing for an accessible experience. From previous art shows I remember walking through the store and seeing the “Brawny” paper towel display and had to take to a second look to see that next to it was packages of “Scrawny” paper towels. Surprises and laughter fill the shelves. You may come to run a simple errand but you leave with a little bit of culture and a big sense of community.
All works are on display until July 11th. Check out pictures from the event here.
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Nathan Barley must be smiling somewhere…
Nice idea, would like to see something like this at Staples.
June 9th, 2008 at 12:09 pm