June 13, 2008

Lettuce Billboard Promotes Fresh Salad

by Joel Horowitz

McDonald’s Chicago-based advertising agency Leo Burnett has installed a growing billboard promoting the fast-food giants venture into fresh salad meals. Having just won Gold at New York Festivals’ Innovative Advertising Awards, the billboard was carefully constructed with a horticulturalist/landscape architect, allowing the lettuce buds to bloom over time, gradually filling up the sign with beautiful, edible leaves.

[via trendhunter]

Article categories: Creative Class, Design, Food & Drink, Retail

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3 Responses to “Lettuce Billboard Promotes Fresh Salad”

  1. Floyd Hayes
    Posted from: 68.161.244.192

    June 13th, 2008 at 11:25 am

    I prefer the Becks “Natural Ingredients” ad from about 6 years ago. They planted a ton of flowers which grew beautifully to create the bottle and the tag line.

    Visible from flight paths and train lines in the UK.

    Can’t find a link anywhere…

  2. McDonald’s growing green lettuce billboard | The Green Blog
    Posted from: 74.54.219.98

    June 21st, 2008 at 8:11 am

    [...] [via PSFK] [...]

  3. A NEW F*CKING WILDERNESS » Blog Archive » Fresh Salad available to billboard climbers
    Posted from: 208.97.167.21

    June 22nd, 2008 at 8:17 pm

    [...] attempt to promote it’s fresh salads, McDonalds has begun installing billboards showcasing it’s greenery. Instead of using plain bold text, [...]

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