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Lettuce Billboard Promotes Fresh Salad

Lettuce Billboard Promotes Fresh Salad
Design
Joel Horowitz

McDonald’s Chicago-based advertising agency Leo Burnett has installed a growing billboard promoting the fast-food giants venture into fresh salad meals. Having just won Gold at New York Festivals’ Innovative Advertising Awards, the billboard was carefully constructed with a horticulturalist/landscape architect, allowing the lettuce buds to bloom over time, gradually filling up the sign with beautiful, edible leaves.

[via trendhunter]

Design
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