McDonald’s Chicago-based advertising agency Leo Burnett has installed a growing billboard promoting the fast-food giants venture into fresh salad meals. Having just won Gold at New York Festivals’ Innovative Advertising Awards, the billboard was carefully constructed with a horticulturalist/landscape architect, allowing the lettuce buds to bloom over time, gradually filling up the sign with beautiful, edible leaves.
[via trendhunter]
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I prefer the Becks “Natural Ingredients” ad from about 6 years ago. They planted a ton of flowers which grew beautifully to create the bottle and the tag line.
Visible from flight paths and train lines in the UK.
Can’t find a link anywhere…
June 13th, 2008 at 11:25 am