June 11, 2008

Moodstream: Getty’s Streaming Inspiration

by Dan Gould

Moodstream
Getty Images has recently launched a web based “brainstorming tool” called Moodstream. The site cycles through photos, videos and music using their huge cache of media as source material. Getty has created a tool for creative professionals (or everyone else) to find fresh inspiration. The control panel has sliders to adjust the mood and tone of the media; happy to sad, warm to cool. You’re also able to save favorites, and (of course) purchase the media. Overall, a fun site to play around with. The audio is the only weakness here. It sounds like a bunch of demos, or throw away background music.

Moodstream

Article categories: Advertising & Branding, Arts & Culture, Creative Class, Web & Technology

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