June 25, 2008
New Research Reveals Teens are Taking Control of the Remote
In the first of a three part series, the Teen Lab at Alcatel-Lucent has revealed that time shifting is the new rule for today’s youth in terms of TV consumption. Apparently, parents are no longer making the decisions about what their kids do or don’t watch, nor when they watch it. In the research, more than half of the ‘lab members’ were watching TV on their computers or storing it for later viewing – at a time that suited them. On top of this, nearly two-thirds were using a DVR to store their shows.
Social networking sites, proved not to be a mode through which teens felt apt to discuss television; instead, old-fashioned face-to-face conversation was found to be what informed them overall, with 80% of respondents learning about shows from either friends or adverts, and 90% sharing opinions via word of mouth on what they had watched. Conversely, only 14% were sharing opinions about TV shows and series online.
Read the full article here.
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One Response to “New Research Reveals Teens are Taking Control of the Remote”
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September 7th, 2008 at 4:35 pm
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