Results of a study in conducted in India, the UK and US suggests that young adults are experiencing news fatigue. Apparently while folks ‘yearn’ for quality and in-depth reporting they have difficulty immediately accessing such content because they are bombarded by facts and updates in headlines and snippets of news.
The study also found that news content also competed with other activities such as email simultaneously. USA Today says that papers like the Telegraph have adapted their news style to cater to this news consumption style:
The Telegraph in London are following a similar approach and have seen a big jump in traffic at the newspaper’s website. The study said the Telegraph has adopted the mind-set of a broadcast-news operation to quickly build from headlines to short stories to complete multimedia packages online to boost readership.
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