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Nike Flywire: Design Efficiency

Nike Flywire: Design Efficiency
Design
Orli Sharaby
  • 13 june 2008

Nike recently unveiled a new technology for its Sportswear collection, including everything from sneakers to shirts to jackets, called Flywire. Set to debut at the Beijing Olympics this summer, Flywire uses a groundbreaking combination of new materials and new design techniques to achieve maximum performance. In fact, Flywire is so innovative that it might very well change the sportswear industry as a whole.

In this video, Nike designer Jay Menacher describes the thought process behind the development of Flywire. Essentially, what Nike’s striving toward – in all its apparel development – is maximum design efficiency. Menacher describes the innovations which led from the waffle trainer to the Michael Johnson gold shoe to Flywire today, as somewhat comparable to the progression of bridge construction from stone to steel to the miles-long suspension bridges we drive over today.

Looking forward to seeing Flywire in action at the Olympics.

+#design
+Asia
+china
+consumer goods
+Design
+Design Update
+Fashion
+fashion / apparel
+fitness / sport
+nike
+Retail
+Sports
+technology
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