Nothing But The Nets

The New York Times says a mosquito net charity seems to have connected with people in way the cooler charities could only dream of. The charity raises money for a new type of net that kills or repels mosquitoes for three to five years. The NY Times says:

Unusual allies, like the Methodist and Lutheran Churches, the National Basketball Association and the United Nations Foundation, are stoking the passion for nets that prevent malaria. The annual “American Idol Gives Back” fund-raising television special has donated about $6 million a year for two years. The music channel VH1 made a fund-raising video featuring a pesky man in a mosquito suit. It is an appeal that clearly resonates with young people.

…Naomi Levine, an expert on philanthropy at New York University, said young people “more than ever want to do something. You won’t find them giving money to research,” she added. “It’s too far off. But a net is something you can hold in your hand. And any time young people get interested in any form of philanthropy, it’s a good thing.”

A $10 Mosquito Net Is Making Charity Cool - NYTimes.com
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