At the upcoming PSFK Conference San Francisco, Adrian Ho, founding partner of Zeus Jones, will be joining George Parker, Mark Lewis (DDB), Lynn Casey (Team Noesis) and Rohit Bhargava (Ogilvy 360 Digital Influence) on our “Using It” panel. The discussion will examine how companies can use social media to enhance consumer dialogue, evolve product offerings, and improve sales.
First, who are you and what do you do?
I am a founding partner at Zeus Jones. We’re a company that believe actions speak louder than words and are in business to help clients use their marketing to do things for people instead of saying things to them. We call this marketing as a service. I study the evolution in brands and branding along with developments in technology in order to develop marketing strategies and ideas for our clients.
You’ll be speaking on our “Using It” panel. Can you sum up your views on how companies and organizations leverage social media to enhance consumer dialogue, evolve product offerings, and improve sales?
Social media is changing very quickly, so I don’t think companies can “leverage” it but they definitely must participate. People are using social media to build online reputations and relationships that influence their physical reputations, relationships and behaviour very strongly. This isn’t happening overnight and companies who haven’t been participating along the way may find themselves facing an insurmountable deficit as these things start to solidify.
Five websites that provide you with inspiration:
Thanks, Adrian!
Why not come and hear Adrian speak at the PSFK Conference San Francisco?
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