PSFK Conference San Francisco Speaker George Parker

We are very excited to have creative consultant, author, and PSFK friend, George Parker speaking at the upcoming PSFK Conference San Francisco. The last time George spoke at one of our conferences (this is his fourth appearance), he sat across from Missy Suicide and discussed how Suicide Girls has evolved into a well loved brand. This time, George will be moderating our “Using It” panel, which will include Adrian Ho, Mark Lewis (DDB), Lynn Casey (Team Noesis) and Rohit Bhargava (Ogilvy 360 Digital Influence) and discuss how companies and organizations can leverage social media to enhance consumer dialog, evolve product offering and improve sales.

First, who are you and what do you do?

I am an advertising creative consultant with more than thirty years experience working for agencies and clients in Europe and the US. Having experienced the insanities of the ad biz for so long, my profanity laden blog www.adscam.typepad.com is required reading for all those who share my view that much of the business is teetering on the edge of irrelevancy. Attacking BDA’s (Big Dumb Agencies) with relish, AdScam is one of the best read and most commented on Ad Blogs. After my last book, MadScam, I am now putting the finishing touches on my next opus, The Ubiquitous Persuaders, a fifty year update on Vance Packard’s classic, The Hidden persuaders. I guarantee it will be as full of opinionated piss and vinegar as my blog.

You’ll be speaking on our “Using It” panel. Can you sum up your views on how companies and organizations leverage social media to enhance consumer dialogue, evolve product offerings, and improve sales?

With all the hot air being expanded on the subject of “Social Media,” it’s time for us to burst the balloon and honestly face up to the fact that most companies and organizations don’t have a clue about using social media in an effective way.

Five websites that provide you with inspiration:

PSFK (Brownie points for that one!!!)
Suicide Girls (Best social network that makes money)
Adverganza (Cathy Taylor, best ad journalist around)
AdAge (Best trade mag for in-depth coverage)
Talent Imitates, Genius Steals (Best “Planner” in the Universe)

Thanks, George!

Like what George has to say? Why not come and hear him speak at the PSFK Conference San Francisco?