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Steve Ballmer Says Print’s Dead Within 10 Years

Steve Ballmer Says Print’s Dead Within 10 Years
Advertising
Dan Gould
  • 6 june 2008


Microsoft CEO Steve Ballmer has made the bold claim that print will be extinct within the next 10 years. He says magazines, newspapers and all media will no longer exist in physical form as we know it, and will only be delivered via IP networks. His essential theory is that both producers and consumers crave the interaction that only networked communications can supply. Ballmer also sees a further blending of commerce and content which will make it increasingly difficult to distinguish between advertising, communication and entertainment.

[Washington Post via Buzzmachine]

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