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Nissan Surfs The Amazon River

Nissan Surfs The Amazon River
Innovation
Jeff Squires
  • 27 june 2008

Hoping to turn out a series of adrenaline infused commercials for Nissan, professional surfers Jon Rose (US), Mar Ohno (Japan), Sergio Laus (Brazil) and an entire film crew were flown down to one of most isolated and unique breaks in the world.

The wave, called Pororoca, is a tidal bore at the mouth of the Amazon River. It’s created when the leading edge of the incoming tide from the Atlantic forms a wave that travels up the river. Still a secret to most, the wave has developed into somewhat of a legend amongst surfers and an annual championship has been held there since 1999.

Nissan put together this short film documenting the trip, as well as the wave.

Additionally, Surfline has a fun little sideshow with Jon Rose detailing the entire adventure.

+amazon
+Asia
+Automotive
+brazil
+Entertainment
+japan
+Latin America
+Online Marketing
+technology
+USA
+Viral Marketing
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