June 27, 2008

Surfing The Amazon River

by Jeff Squires

pororocaHoping to turn out a series of adrenaline infused commercials for Nissan, professional surfers Jon Rose (US), Mar Ohno (Japan), Sergio Laus (Brazil) and an entire film crew were flown down to one of most isolated and unique breaks in the world.

The wave, called Pororoca, is a tidal bore at the mouth of the Amazon River. It’s created when the leading edge of the incoming tide from the Atlantic forms a wave that travels up the river. Still a secret to most, the wave has developed into somewhat of a legend amongst surfers and an annual championship has been held there since 1999.

Nissan put together this short film documenting the trip, as well as the wave.

Additionally, Surfline has a fun little sideshow with Jon Rose detailing the entire adventure.

Article categories: Advertising & Branding, Automotive, Sports, Transport & Travel

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | Email This | Print This Post |

Subscribe

About PSFK

    PSFK is a global trends and innovation company that helps its readers, guests and clients make things better. PSFK publishes websites and reports; hosts conferences and events; and provides advice and consultancy. Contact us.