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SUV Owners : Unable To Trade Down

Innovation
by Piers Fawkes, PSFK
  • 27 june 2008

Observations from a conversation with a Saturn car sales guy from Chicago at an airport bar in Newark:

So you buy your large ‘safe’ tank of an SUV a few years back when gas was $2 a gallon and enjoy the open road. Then gas doubles in price and keeps going up. So you want to get a smaller version – maybe not go back to a car but a medium size Saturn SUV because it’s got better mileage – but you can’t buy it because you haven’t the cash because no one wants to buy your old SUV….

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