The Art Of Microfame

In recent years, we’ve witnessed many examples of internet fueled fame. From Corey Kennedy to Perez Hilton, Tila Tequila, to Ze Frank, they all jumped from obscurity to a kind of niche fame (with some going on to mainstream celebrity). What’s the formula for this meteoric success, and is it based on talent, or is it all just hype?

Rex Sorgatz explores the issue and discovers microfame is attainable if you follow the rules:

It’s easy to be cynical about this new class of celebrity. The lines between empowerment and self-promotion, between sharing and oversharing, between community and cliques, can be blurry. You can judge for yourself whether the following microcelebs represent naked ambition, talent justly discovered, or genius marketing. The point is that renown is no longer the exclusive province of a select few. Nano-celebrity is there for the taking, if you really want it.

New York Magazine: “The Microfame Game and The New Rules of Internet Celebrity”