The Blogger Demographic

It’s a truism that blogging has gone mainstream. Recent years have seen the proliferation of weblogs detailing any niche subject imaginable. Both companies and individuals have embraced the format as an easy way to publish information. EMarketer has dissected two recent studies to figure out who makes up the blogger demographic. Interesting findings. It seems […]


It’s a truism that blogging has gone mainstream. Recent years have seen the proliferation of weblogs detailing any niche subject imaginable. Both companies and individuals have embraced the format as an easy way to publish information. EMarketer has dissected two recent studies to figure out who makes up the blogger demographic. Interesting findings. It seems blogging is not all that diverse at the moment.

With regard to the ethnicity of US adult bloggers, BIGresearch found that 69.7% were white, 20% were Hispanic, 12.2% were African-American and 3.7% were Asian. These percentages were essentially in line with the US Census Bureau’s most recent estimates of the demographic breakdown of the US population, allowing for differences in methodologies, mixed-race respondents and overlap between Hispanics and individuals of other ethnicities.

eMarketer: “Who Blogs Now?”

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