Maybe it’s the warmer, more realistic sound. Maybe in this age of increasing digitization, people want something they can touch, something not on a screen. Whatever the case, vinyl record sales are on the rise. Recent reports indicate that the public are buying records in increasing numbers as a higher fidelity alternative to mp3s.
This spring, an employee intending to order a special CD-DVD edition of R.E.M.’s latest release “Accelerate” inadvertently entered the “LP” code instead. Soon boxes of the big, vinyl discs showed up at several stores.
Some sent them back. But a handful put them on the shelves, and 20 LPs sold the first day.
The Portland-based company, owned by The Kroger Co., realized the error might not be so bad after all. Fred Meyer is now testing vinyl sales at 60 of its stores in Oregon, Washington and Alaska. The company says, based on the response so far, it plans to roll out vinyl in July in all its stores that sell music.