Comments on: Walker On Fiji http://www.psfk.com/2008/06/walker-on-fiji.html Ideas & Trends Mon, 23 Nov 2009 10:05:51 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: JD http://www.psfk.com/2008/06/walker-on-fiji.html/comment-page-1#comment-15369 JD Thu, 12 Jun 2008 14:21:24 +0000 http://www.psfk.com/2008/06/walker-on-fiji.html#comment-15369 There's another little known, or, if known, at least not widely so, and certainly not advertised fact about FIJI water. I visited Fiji twice and stayed at very upscale, western run resorts. There are little red plaques chained around the base of the faucet handles on all of the in-room sinks which read, "Tap water unsafe for drinking". I rented a car and drove out into the countryside and did a bit of grass roots investigating. I discovered by various interviews that much of the ground water in Fiji is too polluted to drink without proper treatment. So where's the benefit of drinking it over any of the Nestle brands or just plain tap water any where else for that matter? There’s another little known, or, if known, at least not widely so, and certainly not advertised fact about FIJI water. I visited Fiji twice and stayed at very upscale, western run resorts. There are little red plaques chained around the base of the faucet handles on all of the in-room sinks which read, “Tap water unsafe for drinking”. I rented a car and drove out into the countryside and did a bit of grass roots investigating. I discovered by various interviews that much of the ground water in Fiji is too polluted to drink without proper treatment. So where’s the benefit of drinking it over any of the Nestle brands or just plain tap water any where else for that matter?

]]> By: Nev http://www.psfk.com/2008/06/walker-on-fiji.html/comment-page-1#comment-14998 Nev Tue, 03 Jun 2008 17:06:19 +0000 http://www.psfk.com/2008/06/walker-on-fiji.html#comment-14998 Excerpt from a Fast Company Artice > <a href="http://www.fastcompany.com/magazine/117/features-message-in-a-bottle.html?page=0%2C6" rel="nofollow">Message in a Bottle</a> "The Fiji Water plant is a state-of-the-art facility that runs 24 hours a day. That means it requires an uninterrupted supply of electricity--something the local utility structure cannot support. So the factory supplies its own electricity, with three big generators running on diesel fuel. The water may come from "one of the last pristine ecosystems on earth," as some of the labels say, but out back of the bottling plant is a less pristine ecosystem veiled with a diesel haze." Eventually the green-washing will run out. Or maybe not? Excerpt from a Fast Company Artice > Message in a Bottle

“The Fiji Water plant is a state-of-the-art facility that runs 24 hours a day. That means it requires an uninterrupted supply of electricity–something the local utility structure cannot support. So the factory supplies its own electricity, with three big generators running on diesel fuel. The water may come from “one of the last pristine ecosystems on earth,” as some of the labels say, but out back of the bottling plant is a less pristine ecosystem veiled with a diesel haze.”

Eventually the green-washing will run out. Or maybe not?

]]>