Well some of us have been waiting a while for this one: American Apparel has launched a line of Thermochromatic Jersey tees for men and women, a second take on the ceaselessly entertaining color-changing technology (?) made popular by Hypercolor more than a decade ago. We wondered who would be first to rehash the gimmick (and who might succeed at it) -and we’re guessing American Apparel is a perfect fit. AA’s shirts change from faded to dark when heated or cooled, just like Hypercolor’s did. We hope AA came up with a solution to Hypercolor’s flaw - losing their changeability after too many spin cycles. Though we doubt it really matters.
[via notcot]
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Sweaty pits and chests made these t-shirts full on ick-worthy back in the 80s if I remember rightly.
Bring back the Snood I say.
July 2nd, 2008 at 3:48 pm
There is a company in Michigan, Body Faders, that has been producing heat and UV activated color changing apparel for over 3 years. Also American made, more color and style choices, better prices.
July 7th, 2008 at 5:26 pm
American Apparel did not come up with the new release of Hypercolor. It was done by Body Faders in Michigan and American Apparel tried to copy it with products that die with to much exposure to heat from drying, sun exposure and any other hot source. Body Faders technology does not die under high temperatures so they can be screen printed by regular screen printing methods.
July 8th, 2008 at 1:35 pm