French clothing company APC has come out with new jeans that are either innovative or ridiculous depending on your point of view. The “Butler Worn Out” series are weathered, not by the traditional sandpaper method but rather by humans wearing them. This unconventional and time consuming method produces the desirable marks and soft feel of old jeans. To anyone considering these buying these (probably really expensive) pants, I have a suggestion: try a used clothing shop, lots of human pre-worn jeans there.
[via Hypebeast]
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Genius. After all, they sold us on bottled water, why not fancy previously worn fashion items.
July 2nd, 2008 at 3:23 pm
I want pre warn knickers.
Actually, they should get celebs to wear the jeans and then auction them for charity.
July 2nd, 2008 at 3:45 pm
The B.O. is free.
July 2nd, 2008 at 8:20 pm
I have about. Pairs of jeans that i want to get rid of.. Anyone want them, im selling them for 255.00
July 17th, 2008 at 12:35 pm