July 2, 2008

APC Selling Pre-Worn Jeans

by Dan Gould

French clothing company APC has come out with new jeans that are either innovative or ridiculous depending on your point of view. The “Butler Worn Out” series are weathered, not by the traditional sandpaper method but rather by humans wearing them. This unconventional and time consuming method produces the desirable marks and soft feel of old jeans. To anyone considering these buying these (probably really expensive) pants, I have a suggestion: try a used clothing shop, lots of human pre-worn jeans there.

[via Hypebeast]

Article categories: Fashion, Luxury

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5 Responses to “APC Selling Pre-Worn Jeans”

  1. Michael
    Posted from: 216.228.28.81

    July 2nd, 2008 at 3:23 pm

    Genius. After all, they sold us on bottled water, why not fancy previously worn fashion items.

  2. Floyd Hayes
    Posted from: 68.161.244.192

    July 2nd, 2008 at 3:45 pm

    I want pre warn knickers.

    Actually, they should get celebs to wear the jeans and then auction them for charity.

  3. Old vs. Gold: Denim Gets Decadent « Culturite
    Posted from: 66.135.48.143

    July 2nd, 2008 at 5:48 pm

    [...] psfk.com via Jarrett [...]

  4. Gladys
    Posted from: 70.107.181.20

    July 2nd, 2008 at 8:20 pm

    The B.O. is free.

  5. jeans Guy
    Posted from: 216.9.250.45

    July 17th, 2008 at 12:35 pm

    I have about. Pairs of jeans that i want to get rid of.. Anyone want them, im selling them for 255.00

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