Comments on: Average TV Viewer Age Hits 50 http://www.psfk.com/2008/07/average-tv-viewer-age-hits-50.html Ideas & Trends Mon, 23 Nov 2009 05:50:05 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Donald http://www.psfk.com/2008/07/average-tv-viewer-age-hits-50.html/comment-page-1#comment-31971 Donald Wed, 09 Jul 2008 23:49:01 +0000 http://www.psfk.com/2008/07/average-tv-viewer-age-hits-50.html#comment-31971 Hey Piers, I'm pretty sure that number for age has actually fallen. I work for a cable network and our median age is over 55, and when we hit that number, we celebrated. (Getting younger means more profitable demographics.) You won't find many networks that have young median age - def nothing younger than 30 - even on MTV. but this also speaks to the way TV is measured and catalogued. The Nielsen system is wonderfully flawed and doens't take into account a wide range of actual viewing habits, nor does it do a particularly good job of measuring viewing in urban areas - where the largest concentration of young people usually are. Hey Piers, I’m pretty sure that number for age has actually fallen. I work for a cable network and our median age is over 55, and when we hit that number, we celebrated. (Getting younger means more profitable demographics.) You won’t find many networks that have young median age – def nothing younger than 30 – even on MTV.

but this also speaks to the way TV is measured and catalogued. The Nielsen system is wonderfully flawed and doens’t take into account a wide range of actual viewing habits, nor does it do a particularly good job of measuring viewing in urban areas – where the largest concentration of young people usually are.

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